Bulkneedz is a specialized e-commerce platform offering “bulk deals” on limited-edition sneakers. Developed by our agency, UNHYDE, the platform focuses on creating a sense of urgency among buyers through limited-time deals and real-time stock tracking. By combining Shopify’s robust e-commerce capabilities with custom-coded features—such as a countdown timer and dynamic stock display—Bulkneedz successfully transforms the online shopping experience into an engaging and time-sensitive event.
Our approach combined Shopify’s default features with custom JavaScript for front-end dynamic updates. While Shopify natively manages product inventory, we extended this functionality to display remaining stock on the client side in real time.
Below is a simplified snippet demonstrating how we might implement the countdown timer in a Shopify theme, retrieving the end date from a product metafield named countdown_end in the custom namespace:
Liquid:
<!-- product.liquid or a section template -->
{%- comment -%}
We first check if the product has a metafield called `countdown_end`
in the `custom` namespace. If it exists, we assign that to `deal_end_time`.
Otherwise, we use a fallback date.
{%- endcomment -%}
{% if product.metafields.custom.countdown_end %}
{% assign deal_end_time = product.metafields.custom.countdown_end %}
{% else %}
{% assign deal_end_time = '2025-03-01 23:59:59' %}
{% endif %}
<div id="countdown-timer"
data-deal-end-time="{{ deal_end_time | date: '%Y/%m/%d %H:%M:%S' }}">
</div>
<script>
(function() {
const countdownElement = document.getElementById('countdown-timer');
const dealEndTimeStr = countdownElement.dataset.dealEndTime;
const dealEndTime = new Date(dealEndTimeStr).getTime();
function updateCountdown() {
const now = new Date().getTime();
const distance = dealEndTime - now;
if (distance <= 0) {
countdownElement.innerHTML = "Deal Closed";
// Optionally disable purchase button or handle deal closure logic
return;
}
// Calculate remaining days, hours, minutes, seconds
const days = Math.floor(distance / (1000 * 60 * 60 * 24));
const hours = Math.floor((distance % (1000 * 60 * 60 * 24))
/ (1000 * 60 * 60));
const minutes = Math.floor((distance % (1000 * 60 * 60))
/ (1000 * 60));
const seconds = Math.floor((distance % (1000 * 60))
/ 1000);
// Render in the HTML element
countdownElement.innerHTML =
`${days}d ${hours}h ${minutes}m ${seconds}s`;
}
// Update the countdown every second
setInterval(updateCountdown, 1000);
updateCountdown(); // Run once on page load
})();
</script>
How It Works:
product.metafields.custom.countdown_end to retrieve the date/time stored in a custom namespace called custom.2025-03-01 23:59:59) is used.countdown_start) and apply similar logic.
Below is a simplified snippet demonstrating how we might implement dynamic stock tracking in a Shopify theme:
Liquid:
<!-- product.liquid or a section template -->
{% assign total_stock = product.variants.first.inventory_quantity %}
<div class="stock-container">
<p>Stock remaining: <span id="stock-remaining">{{ total_stock }}</span></p>
<div class="stock-bar" style="border: 1px solid #000; width: 100%; height: 20px;">
<div id="stock-progress" style="background: #FF4500; height: 100%; width: 0%;">
</div>
</div>
</div>
<script>
(function() {
const totalStock = parseInt("{{ total_stock }}", 10);
const stockRemainingElement = document.getElementById('stock-remaining');
const stockProgressElement = document.getElementById('stock-progress');
// Function to update the progress bar
function updateStockProgress(currentStock) {
// Calculate the percentage of stock used (or remaining)
const percentage = ((totalStock - currentStock) / totalStock) * 100;
stockProgressElement.style.width = percentage + '%';
}
// On page load, set initial progress
let currentStock = totalStock;
updateStockProgress(currentStock);
// Example: If an item is purchased, decrease the current stock by 1
// This could be triggered by a real event or an API callback
document.addEventListener('purchaseMade', function() {
currentStock -= 1;
if (currentStock < 0) currentStock = 0;
// Update UI
stockRemainingElement.innerText = currentStock;
updateStockProgress(currentStock);
});
})();
</script>
How It Works:
{{ total_stock }} variable retrieves the product’s variant inventory.<div> that reflects the percentage of sold items (or remaining items).purchaseMade) could be dispatched after a successful purchase, updating the UI in real time.
Through strategic design, custom-coded features, and a strong Shopify foundation, Bulkneedz successfully delivers a high-conversion platform for limited sneaker deals. The countdown timer and dynamic stock tracking form the centerpiece of the user experience, instilling a sense of urgency that drives sales.
By storing the deal’s end date (and optionally start date) in a product metafield, you can easily manage multiple deals across different products without hardcoding time-sensitive values. This approach ensures each product can have its own unique schedule, making it simple to maintain and update deals over time.
For any e-commerce brand looking to implement similar urgency-driven features, combining Shopify’s native inventory management with custom JavaScript logic is an effective and scalable approach. By focusing on clear communication of time-limited offers and real-time stock updates, you can replicate Bulkneedz’s success in fostering quick purchase decisions and enhancing the overall shopping experience.
UNHYDE is a Munich-based web development agency dedicated to pushing boundaries in web development, user experience, and digital marketing. Our mission is to create high-performing digital platforms that drive meaningful customer engagement and measurable business growth. We operate internationally and are a recognized Shopify Partner agency, having successfully launched countless websites and webstores worldwide.
For more insights or if you're ready to take your website to the next level, feel free to reach out to us at UNHYDE®, the web design agency. We’re always here to collaborate and craft tailored solutions that meet your unique needs.
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