5 Key Learnings We’ve Gained as a Website Agency in Munich

Introduction:
Working with a diverse range of clients and projects in Munich has provided us with valuable insights. These learnings highlight the factors essential for ranking websites well in search engines and building a sustainable online presence. Here are five of the most important lessons we’ve learned along the way to creating optimized website solutions.

1. Social Signals Are Essential

One of our most important learnings: the role of social signals (likes, shares, and comments on social media) is often underestimated. Google and other search engines notice when a page is regularly shared on social media and receives a lot of interaction. A strong and consistent social media presence supports search engine rankings while building trust with potential clients. Today, a consistent and strong brand image on social media is indispensable.

2. Backlinks – The Digital Recommendation

Backlinks are a crucial ranking factor and serve as a “trust signal” for search engines. When relevant, high-quality sites link to your website, it signals to Google and others that your content is valuable and trustworthy. We’ve learned that it’s not about the quantity of backlinks but rather the quality and relevance. Well-planned backlink building is essential for achieving long-term visibility.

3. Consistent Content and the Challenge of Scrolling Behavior

We’ve observed that Google increasingly focuses on how long users stay on a page and how much they scroll. Pages that present content simply and clearly hold visitors longer, which positively impacts rankings. A well-thought-out design and clear structure with easy-to-understand content are crucial for engaging visitors and encouraging scrolling. Intuitive navigation also plays a key role in keeping users engaged.

4. A Cohesive Social Media Presence for Consistent Branding

A unified presence across all social media channels strengthens branding and conveys professionalism. We’ve learned that customers expect a clear and consistent message, whether on Facebook, Instagram, or LinkedIn. A well-planned social media strategy not only enhances brand image but also increases brand awareness and credibility.

5. Technical On-Page Optimization and Fast Loading Times Are Essential

While content and design are critical, technical optimization is just as important. Loading speeds, mobile optimization, and clear structure are factors that not only improve user experience but also significantly impact rankings. Google favors websites that are fast and seamless to navigate. We ensure the technical foundation of our projects is perfectly optimized, so nothing interferes with the user experience.

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