works

CSU: Judith Roth-Joerg

Personal website and branding for the CSU Würzburg mayoral candidate

CATEGORY

Webdesign

CLIENT

Judith Roth-Jörg

COMPLETED

February 5, 2025

The Problem

The candidate had no personal website to support her mayoral campaign. Voters lacked a central place to learn about her background, values, and vision.

The Solution

We created a personal website focused on her story, experience, and policy goals. The design reflected her personality while staying aligned with CSU branding. We combined the launch with targeted marketing campaigns across digital channels.

The Result

The website became the campaign’s central communication hub. It attracted significant attention and engagement, especially from younger and first-time voters. The successful launch gave the campaign a strong digital kick-off and broadened her reach.

  • Visual Identity: Designed a modern and trustworthy brand identity reflecting the candidate’s values, combining traditional CSU colours with a fresh, approachable design.
  • Website Design & Development: Created a responsive, accessible, and easy-to-navigate personal website. The site featured key policy positions, a media gallery, press area, and campaign updates.
  • Print & Digital Assets: Designed campaign flyers, social media templates, and promotional materials, ensuring consistent visual communication across all channels.
  • Technical Setup: Implemented a CMS for easy content updates and ensured GDPR compliance.
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